Make raw meaty bones the core of the diet

Aim for around 60% of total food intake.

Grow your pup slowly with high-quality food

This builds strong bones and a healthier adult dog.

Feed a wide variety of foods

Diversity in diet promotes better nutrition and gut health.

Use mostly raw foods

Raw feeding is closer to nature and can improve coat, teeth, and energy.

Choose foods designed for growth

Prioritise protein, good fats, and natural vitamins and minerals.

Avoid basing meals on steak, commercial kibble, and calcium supplements

These alone do not offer the balanced nutrition your pup needs.

Let all exercise be through play

Early play builds confidence, coordination, and strength.

Give your pup plenty of time outdoors

Fresh air, clean earth, sunshine, and water are essential.

Balance nutrition over time, not every meal

Focus on overall diet quality across the week.

Raise with love, not pressure

Watch your pup’s condition and feed according to their individual needs, not the label on a bag.