
Make raw meaty bones the core of the diet
Aim for around 60% of total food intake.
Grow your pup slowly with high-quality food
This builds strong bones and a healthier adult dog.
Feed a wide variety of foods
Diversity in diet promotes better nutrition and gut health.
Use mostly raw foods
Raw feeding is closer to nature and can improve coat, teeth, and energy.
Choose foods designed for growth
Prioritise protein, good fats, and natural vitamins and minerals.
Avoid basing meals on steak, commercial kibble, and calcium supplements
These alone do not offer the balanced nutrition your pup needs.
Let all exercise be through play
Early play builds confidence, coordination, and strength.
Give your pup plenty of time outdoors
Fresh air, clean earth, sunshine, and water are essential.
Balance nutrition over time, not every meal
Focus on overall diet quality across the week.
Raise with love, not pressure
Watch your pup’s condition and feed according to their individual needs, not the label on a bag.